Explore Alabama’s Tourism Industry
TOURISM THRIVES
Alabama Tourism continues upward momentum, boosting jobs and economic growth statewide.
Nearly 29 million visitors explored Alabama’s scenic beaches, cultural landmarks, state parks, and vibrant cities in 2024—setting a tourism record for the fourth straight year. Spending rose to an all-time high of $23.9 billion, marking a 1.9% increase over the previous year. According to Governor Kay Ivey, tourism supported 248,590 jobs and generated $1.4 billion in tax revenues, reducing household tax burdens across the state. With continued investments and rising interest in Alabama’s unique attractions, tourism remains a cornerstone of the state’s economic strength.
Promote your organization online and in Alabama Tourism content.
As an Alabama Tourism partner, you can list and manage locations and events for your organization or business to be included on our consumer-facing website and other Alabama Tourism media content - at no charge to you. This data is used on the website and can also be used in promotional material, social media content and our annual Alabama Vacation Guide.
Domestic & International Travel
Discover a comprehensive range of resources, from contact details and a detailed service directory to tips for international travel.
Press Room
Find a wealth of media resources, including our Photo Library, key contacts, and other essential assets, all designed to keep you informed.